LAST MONTH'S NEWS & ARTICLES

Behavioral Targeting: What We've Learned So Far
By Bill Gossman

As we start the new year, Revenue Science's CEO examines some key changes to the online landscape that will affect how marketers connect with consumers through BT. >more

Aim High: Ad Targeting Moves to the Next Level
By Brian Morrissey

Learn about the new crop of entrants into the red-hot behavioral targeting space. >more

Behavioral Targeting Horoscopes for 2008
By Marla Schimke

CEO Revenue Science's VP of marketing provides an insightful look at some of the BT concepts sure to fall in your favor for the upcoming year. >more

Tobaccawala Says Behavioral Targeting is Triple Win
By Brian Morrissey

CEO of new media consultancy Denuo and chief innovation officer of Publicis Groupe Media, Rishad Tobaccowala reveals why behavioral targeting is a very interesting triple win for clients, consumers, and content publishers. >more

How BT Ensures Its Marketing Power
By Jim Meskauskas

Behavioral targeting was the belle of the online advertising ball back in 2005, when it was among that year's hottest buzzwords. In the two years since, behavioral targeting has become a de rigueur tactic of online media planning conversation. But how much of the talk has converted to use? >more

Revenue Science Pairs Behavioral Targeting with Exchange Model
By Kate Kaye

Most ad exchanges, such as Microsoft's AdECN and Yahoo's Right Media, allow media buyers to place bids and publishers to offer inventory by using their exchange interfaces themselves; however Revenue Science's exchange technology is for use behind the scenes by the company alone, for now. >more

As Ask Erases Little, Google and Others Keep Writing about You
By Saul Hansell

With Ask.com introducing the AskEraser — a switch that will stop the site from collecting information about a user — it’s worth checking in on the real state of play with the accumulation of data online. >more

Can Behavioral Sell Toothpaste?
By Steve Smith

DAs BT moves beyond the usual high consideration product categories like travel and auto, we caught up with Michael Winter, Media Director, Agency.com, recently to discuss its relevance to consumer packaged goods (CPG). We wanted to find out, can BT sell pet food and toothpaste? >more

The Two Sides of the Do-Not-Track Controversy
By Michael Estrin

Depending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape. >more

Ad Targeting Improves as Web Sites Track Consumer Habits


Don't be surprised then to suddenly see an advertisement on flight deals between those two places. It's what United Airlines did with an ad on Yahoo earlier this year as people browsed for something completely unrelated to travel. >more

Watching What You See on the Web


Privately held Revenue Science will offer behaviorally targeted advertising services on Internet-browsing cell phones in Japan, entering a new field for sending commercials based on a consumer's Web habits. >more