SUCCESS STORIES

eBridge Success Story
eBridge Marketing Solutions used Search Re-Targeting to improve its clients' search marketing campaigns.

The Results: eBridge has seen a nearly 40% reduction in cost per aquisition (CPA) for these advertisers, helping clients extend their search dollars. The results were so impressive that 100% of participating advertisers renewed the program, and eBridge expanded program adoption among other clients.




NTT DoCoMo and FT.com Success Story
Financial Times' FT.com employed behavioral targeting in an online campaign for NTT DoCoMo, with positive results.

The Results: The behavioral targeting portion of the campaign generated significantly better results than run-of-site ads. Awareness increased as much as 193% in behaviorally targeted audiences compared to run-of-site audiences, and positive brand perceptions as much as 83%.



American Airlines Success Story
American Airlines used behavioral targeting to reach target audiences, increase brand awareness, and improve efficiency of campaigns.

The Results: Behavioral targeting proved to be more cost-effective than run of network (RON) across the target audiences: RON yielded an average net cost 24% greater than behavioral targeting.

Manufacturing Success Story
An international oil manufacturer used behavioral targeting on Guardian.co.uk to help educate consumers about how to reduce CO2 emissions.

The Results: Not only was behavioral targeting advertising found to be more effective than run of site at reaching citizens who are "very concerned" about the impact of vehicle CO2 transmissions on the environment, but conversions were much higher as well.

Retail Success Story
A leading interactive advertising agency looked to implement an advertising program that would increase a nationwide bridal retailer's conversion rate and drive visitors back to the site creating a second chance for sales.

The Results: In the month of February 2007, retargeting delivered more than 40 thousand people back to the retailer's site and achieved an astounding conversion rate of 15% – with a one-day conversion rate high of 33%.