Success Story: Technology Sector
eBridge reduces CPA by almost 40% for its Web hosting advertisers

Objective:
eBridge's Web hosting clients are big spenders of search marketing. But the agency wanted to achieve more with its clients' ad dollars. As cost per click for paid search rises and less than 25 percent of purchases happen on the day of an initial search, the agency was looking for a way to lower its clients' cost per acquisition (CPA) and optimize their existing search ad spend.

"Revenue Science Search retargeting is the perfect way to maximize clients' existing search dollars. Our clients saw an almost 40% decrease in CPA." - Hartland Ross President and CEO, eBridge Marketing Solutions

Solution:
Revenue Science Search retargeting helps extend search dollars. After the searcher leaves the advertiser's site, the program re-targets ads at them across a network of sites representing 30 billion impressions per month. This means advertisers can re-message to their target audience during the most pivotal time in their decision cycle.

Results:
eBridge implemented Revenue Science Search retargeting with some of its top Web hosting advertisers. Since then, eBridge has seen an almost 40 percent reduction in CPA for these advertisers. The results were so impressive that all existing advertisers renewed the program, and eBridge expanded program adoption among its clients.

"The Revenue Science Search retargeting Program gave us a compelling new offering to recommend to clients as part of an integrated search media plan. Our clients are really interested once they see how effective the program is at maximizing dollars spent on paid search," says Hartland Ross, President and CEO of eBridge Marketing Solutions.

The agency was also able to help clients optimize their search retargeting campaigns through exceptional customer service from Revenue Science. A dedicated customer experience manager helped the agency get started, analyze clickthroughs and conversions, and make adjustments to improve campaign performance.